News publications can create their own web stories by visiting stories.google. Google launched Web Stories in 2018, but at that time it was known as AMP Stories. It had content similar to Instagram or Snapchat stories, but was available on the Open Web rather than being restricted to a particular app. Content in the US for stories format initially came from partners such as CNN, The Washington Post, Condé Nest and Wired.
At the time, Google explained the need for this format, stating (translated) that “on mobile devices, users browse a lot of articles, but only a few understand the article in depth. Readers can get attention very quickly through photographs, videos and graphics and they can understand those articles better. ”
Google has expanded its web stories program internationally and NDTV is one of the publishers who have produced several posts in this new format Web stories ecosystem Helped launch.
If you’re not familiar with the Web Stories format in different apps, let us explain – in this format the stories are divided into ‘cards’ and you tap on the right to move forward, or to go back on the left side. This is not just a slide show, as you can use full-screen video, add text and animations, or add various other information, which can be accessed with a tap. In our experience, through stories we can make things easier to explain, such as’Information of government apps available in India‘ or ‘7 such games whose ending will surprise you.
This format is unlike stories found in other apps, as it is available on the web, but is very similar in appearance to the way they are used. Google recommends adding captions instead of vertical videos and speech. In this, a maximum of 30 words can be added on every page, so that they can be easy to understand and use on the phone.
Web Stories is a full-screen experience, focusing on providing a unique experience with animations. Being a part of the open web, it is available to all and can be shared and embedded on the website and does not require any special app to view it.
Google has Developer site But mentioned that because they are part of the open web, they can also be tracked using the same tools that a publisher uses for other pages.
These stories will be available through Google Search and Google Images and Google has just announced that the company will also make them available through Google Discover and Google Search.
It is known that NDTV, the parent company of Gadgets 360, has partnered with Google to launch the Web Stories Ecosystem. Under this partnership NDTV also gets paid for its web stories.