Chinese mobile maker Vivo had to step down as the title sponsor of IPL 2020. The development comes in the wake of the border issue between India and China in eastern Ladakh, which has been met with harsh criticism from various Chinese companies on social media.
Fantasy gaming platform Dream 11 has turned Chinese company Vivo into the new title sponsor of the IPL 2020 edition for Rs 222 crore, surpassing strong competitors like Tata Sons and Anatomy.
The BCCI and Chinese company Vivo have suspended their contract for the 2020 IPL. But now, BCCI president Saurav Ganguly is facing a huge encounter on social media after advertising a Chinese mobile phone.
Ganguly shared a video on his official handle on Wednesday in which he advertised the Chinese mobile Redmi. The Chinese mobile ad sparked some fans who suggested the former Indian captain end his relationship with the ad.
Festivals are a big part of our lives. That is why # Kiskabaja Moment! It happens to me often nowadays. What about you?
– Saurav Ganguly (@ S Ganguly 99) October 21, 2020
The IPL owners are not happy about the financial loss they have suffered this year after Vivo left due to the Chinese mobile manufacturer paying Rs 440 a year, while Dream 11 gave the deal for this year’s title sponsorship for just Rs 222 crore.
According to the rules, the total sponsorship money will be shared equally or 50 per cent between the BCCI and the owners. As such, Vivo will earn Rs 3.87 crore each this year, compared to the Rs 27 they use to earn before leaving.