How Do People Make Money on YouTube?

Making money from YouTube wont to be as simple as uploading great content, garnering many views, and earning a share of advertising revenue. Now, content creators have access to multiple ways to monetize their content. additionally to advertising, this will include corporate sponsorships from a serious brand, fan funding, or merchandise sales.

Google Ads

The first step to creating money on YouTube is to hitch the YouTube Partner program. The partnership gives content creators access to special tools, like the power to monetize their videos via Google Adsense. To qualify, content creators must have a minimum of 1,000 subscribers and 4,000 hours of accumulated watch time over the prior 12-month period.

YouTube monetizes videos via pre-roll, display, and other advertising formats. Advertisers pay for supported clicks and impressions. YouTube gives the content creator 55% of this revenue and takes 45% for itself. Content creators must adhere to advertising guidelines. Content that contains foul language, adult content, violence, and other subjects won’t have ads placed against them. this will include a discussion of sensitive news events.

Brand Sponsorship

One lucrative sort of advertising is brand sponsorship, also known within the digital marketing world as “influencer marketing.” a corporation can pay a content creator to market a brand or product within a video. for instance, early in her YouTube career, Michelle Phan drew the eye of the cosmetics brand Lancôme together with her popular make-up tutorials.

As of 2019, there have been quite 700 agencies that help match brands with social media influencers on platforms like YouTube, Facebook, Instagram, Snapchat, and Twitter. Famebit, which is related to YouTube, was acquired by Google and has been rebranded as YouTube BrandConnect.

Fan Funding

Other popular thanks to monetizing a channel are thru channel memberships. Fans and followers make recurring monthly payments in exchange for bonus content like badges, emojis, special videos, live chats, and other content. YouTube partners who have reached 1,000 subscribers can enable this monetization feature on their accounts. Third-party services like Patreon also help video creators to monetize their fan base via monthly memberships. Top video creators earn the maximum amount of $40,000 per month from fan support.

Merchandise Sales

YouTube partners even have the power to sell out to 12 items of merchandise to their audience by enabling this feature in their accounts. Jeffree Starr has made millions selling lipstick, highlighters, and eye shadow palettes to his fans.

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